{"id":29145,"date":"2024-03-05T17:19:00","date_gmt":"2024-03-05T15:19:00","guid":{"rendered":"https:\/\/wemalo.com\/channeladvisor-becomes-rithum\/"},"modified":"2025-11-07T13:07:54","modified_gmt":"2025-11-07T11:07:54","slug":"channeladvisor-becomes-rithum","status":"publish","type":"post","link":"https:\/\/wemalo.com\/en\/channeladvisor-becomes-rithum\/","title":{"rendered":"ChannelAdvisor becomes Rithum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29145\" class=\"elementor elementor-29145 elementor-25412\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0df3f7c e-flex e-con-boxed e-con e-parent\" data-id=\"0df3f7c\" data-element_type=\"container\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ced21 elementor-widget elementor-widget-spacer\" data-id=\"21ced21\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab3c9 elementor-widget elementor-widget-heading\" data-id=\"1fab3c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ChannelAdvisor becomes Rithum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e101fa elementor-widget elementor-widget-heading\" data-id=\"4e101fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why the name change and what's behind it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2becd07 elementor-widget elementor-widget-text-editor\" data-id=\"2becd07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Anyone searching for ChannelAdvisor will be surprised: the well-known platform now appears under the new name <br><g id=\"gid_0\"><g id=\"gid_1\">Rithum<\/g><\/g>.<br>All links now lead directly to the new website, and the branding has also changed. But there is much more to this name change than just a fresh coat of paint.  <\/p><p>Rithum is the result of a strategic merger of several companies: ChannelAdvisor, CommerceHub and Dsco. This merger creates one of the leading platforms for global online commerce. The aim is to connect retailers, brands and suppliers even better and provide them with innovative tools. With the additional integration of the AI-powered search and product recommendation service Cadeera, Rithum also aims to set new standards in intelligent product marketing.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-010b1bd e-flex e-con-boxed e-con e-parent\" data-id=\"010b1bd\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24d3f38 e-con-full e-flex e-con e-child\" data-id=\"24d3f38\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ca3e5 elementor-widget elementor-widget-heading\" data-id=\"e6ca3e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The platform for multichannel product listing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f38a0 elementor-widget elementor-widget-text-editor\" data-id=\"e5f38a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Rithum (formerly ChannelAdvisor) is a comprehensive e-commerce platform. It enables companies to list their products on more than 420 marketplaces and online shops worldwide. These include well-known platforms such as Amazon, eBay, Zalando, Walmart and many more. Brands can also place their products directly on the websites of major retailers. Rithum thus offers a way to increase product visibility, tap into new customer groups and boost sales. This multichannel solution is particularly advantageous for companies that want to sell internationally.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7c79a elementor-widget elementor-widget-heading\" data-id=\"cc7c79a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who uses Rithum?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720df06 elementor-widget elementor-widget-text-editor\" data-id=\"720df06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">The platform is aimed at various players in the e-commerce sector:<\/p><ul data-spread=\"false\"><li><p><strong>Brands and manufacturers<\/strong> who want to offer their products on multiple platforms without significantly increasing their administrative workload.<\/p><\/li><li><p>Retailers who want to tap into new product sources and scale their online business.<\/p><\/li><li><p>Suppliers who gain a broader network of distribution partners through their connection to Rithum.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6097b8 e-con-full e-flex e-con e-child\" data-id=\"e6097b8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0938429 elementor-widget elementor-widget-heading\" data-id=\"0938429\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your advantages of connecting WEMALO Connect to Rithum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e84bb3d elementor-widget elementor-widget-text-editor\" data-id=\"e84bb3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">For warehouse operators and logistics providers who use WEMALO, the connection to Rithum represents a valuable expansion of their business opportunities. As many Rithum users are looking for efficient fulfilment solutions, our WEMALO users can position themselves as warehouse and logistics service providers for this new customer group. <\/p><p>With WEMALO Connect, warehouse operators can flexibly integrate their services into existing e-commerce processes. Automated connections to tools such as Rithum, marketplaces and ERP systems ensure smooth order processing, while real-time tracking and optimised warehouse processes increase efficiency. The connection to Rithum opens up new opportunities for WEMALO users to establish themselves as fulfilment service providers for brands and retailers, thereby expanding their own customer base.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d4162 elementor-widget elementor-widget-button\" data-id=\"58d4162\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wemalo.com\/schnittstellen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Additional interfaces<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0752a0e e-flex e-con-boxed e-con e-parent\" data-id=\"0752a0e\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ChannelAdvisor becomes Rithum Why the name change and what&#8217;s behind it Anyone searching for ChannelAdvisor will be surprised: the well-known platform now appears under the new name Rithum.All links now lead directly to the new website, and the branding has also changed. But there is much more to this name [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"ChannelAdvisor","_yoast_wpseo_title":"ChannelAdvisor becomes Rithum%%page%% %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Why the name change and what's behind it: If you search for ChannelAdvisor, you'll find the Rithum 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