ChannelAdvisor becomes Rithum
Why the name change and what's behind it
Anyone searching for ChannelAdvisor will be surprised: the well-known platform now appears under the new name
All links now lead directly to the new website, and the branding has also changed. But there is much more to this name change than just a fresh coat of paint.
Rithum is the result of a strategic merger of several companies: ChannelAdvisor, CommerceHub and Dsco. This merger creates one of the leading platforms for global online commerce. The aim is to connect retailers, brands and suppliers even better and provide them with innovative tools. With the additional integration of the AI-powered search and product recommendation service Cadeera, Rithum also aims to set new standards in intelligent product marketing.
The platform for multichannel product listing
Rithum (formerly ChannelAdvisor) is a comprehensive e-commerce platform. It enables companies to list their products on more than 420 marketplaces and online shops worldwide. These include well-known platforms such as Amazon, eBay, Zalando, Walmart and many more. Brands can also place their products directly on the websites of major retailers. Rithum thus offers a way to increase product visibility, tap into new customer groups and boost sales. This multichannel solution is particularly advantageous for companies that want to sell internationally.
Who uses Rithum?
The platform is aimed at various players in the e-commerce sector:
Brands and manufacturers who want to offer their products on multiple platforms without significantly increasing their administrative workload.
Retailers who want to tap into new product sources and scale their online business.
Suppliers who gain a broader network of distribution partners through their connection to Rithum.
Your advantages of connecting WEMALO Connect to Rithum
For warehouse operators and logistics providers who use WEMALO, the connection to Rithum represents a valuable expansion of their business opportunities. As many Rithum users are looking for efficient fulfilment solutions, our WEMALO users can position themselves as warehouse and logistics service providers for this new customer group.
With WEMALO Connect, warehouse operators can flexibly integrate their services into existing e-commerce processes. Automated connections to tools such as Rithum, marketplaces and ERP systems ensure smooth order processing, while real-time tracking and optimised warehouse processes increase efficiency. The connection to Rithum opens up new opportunities for WEMALO users to establish themselves as fulfilment service providers for brands and retailers, thereby expanding their own customer base.
